Appropriateness of the Edinburgh Tourism Strategy Essay

Appropriateness of the Edinburgh Tourism Strategy - Essay Example The motivating factors to changing tourism industry within Edinburgh have been the idea of changing social, economical, and cultural perspectives of the industry. Through changing tourism industry, the previously known season and leisure industry has turned into a rich, diverse, and all-year round thereby attracting many tourists, which has eventually transformed Edinburgh in many different ways and perspectives. From the concepts of the aforementioned facts, the following analysis attempts to create an understanding of the appropriateness of strategies applied in a bid to attract tourists within Edinburgh. The appropriateness of Edinburgh tourism strategy is evaluated in terms of suitability, acceptability, and feasibility. Synopsis of the Edinburgh Tourism Strategy Many transformations have taken place within Edinburgh tourism industry over the past two decades. Nonetheless, this has not been by accident. After realizing the significance of tourism industry, Edinburgh decided to de velop an effective strategy, which was to enhance the industry in a bid to attracting more visitors and income from the industry. Edinburgh tourism industry developed an effective strategy aiming at making the industry better for the next centuries. The strategy revolved around increasing number of visitors as well as income per visitor. The first step taken by Edinburgh in developing an effective tourism industry strategy was to create a vision, which was aimed at making the business within the industry an all seasoned. Evidently, an all seasoned industry was going to increase the number of visitors as well as income obtained. Edinburgh had two main aims that the strategy aimed at achieving through the vision; increasing tourism value as well as enhancing image and reputation of the city in respect to tourism. Three main objectives was developed and stated concisely in a bid to ensuring that the aims were obtained. These objectives included to increase number of visits, average spe nding of the visitors, as well as reducing seasonality across the industry of the sector. The main essence of the Edinburgh tourism industry was to achieve and maintain marketing segments mix that had the capacity and capability of delivering good high yield, all seasoned business activities, and promoting ‘virtuous circle’ (Team Tourism Consulting, ETAG, 2011). In addition, the Edinburgh tourism strategy considered some of the track records of success in a bid to making them better and greater. Over the past two decades, Edinburgh has been able to attain specific benefits and success in terms of growth in both the number of visitors as well as the income obtained from the same. It is through future investments that Edinburgh embarked on to achieve specific aims and objectives in the tourism industry. The strategy developed for Edinburgh tourism was to maintain momentum of the growth that has been achieved for the last two decades for the next decades to 2020 and even b eyond. Investing into the future as defined by this strategy involved continuous reinvesting in existing products as well as innovating in new product developed and other new forms of marketing. Marketing mix was an important aspect of the strategy aimed at making the tourism industry better and greater. Investing into the future also involved obtaining more resources such as human resource through enhanced employment strategies (Team Tourism Consulting, ETAG, 2011). The Edinburgh tourism strategy also identified strengths and challenges in attaining such visions, aims, and objectives. Product strengths

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Final - Essay Example (Plunkett 67) . On Feb 2005, Verizon approved to acquire MCI Company. The acquisition was to benefit it in terms of economics of scale and access to a wider base of customers. By the year 2006, MCI was already integrated into Verizon thus adopting the name verizon business. It then became the largest telecommunication company in the U.S In terms of its sales i.e. 75.11 billion; assets added up to 168.13 US dollars and the company had a profit of 9.4 billion US dollars. Later with the mergers of Bell South and AT and TINC, It became the largest telecommunications company based on its profits and assets in the world. (Plunkett 68) The company principality operates in the US with its headquarters in New York. It offers wireless and wireline services such as voice, network access, data services, broadband video and global internet protocol networks. Verizon communications Inc operates in more than 150 nations worldwide. Verizon voice messaging services is offered for both businesses and residences. Verizon’s Cell co partnership operates the second largest wireless telecomm network in the US In terms of the number of subscribers and revenue. It is also one of the major US carriers to utilize the CDMA technology and uses 8 billion US dollar annually in its maintenance and expansion. It offers both voice and 3G data services for example, text and picture messaging, over the air downloadable applications and wireless broadband based on EV-DO Rev A. It also carries various mobile services and phones eg LG, Motorola and Samsung. (Lutz 138) Verizon’s video services was launched in September , 2005 and uses optical fibre network to distribute more than 330 channels, 180 digital videos and music channels and 1800 video on demand titles. DSL internet services are offered to the same areas where phone services are provided. It is known to have the largest number of spammers of all networks globally. Verizon’s